Home affordability calculator

An interactive tool that allows home buyers to see what kind of home they can afford in a given market.

2015
Challenge
Get users to enter the home search funnel by letting them see how much they can afford in their city.
Insight
• Users want quick estimates first, then something more accurate later.
Goals
• Create a low-bandwidth way to get an estimate, fast
Research
User testing provided valuable feedback:
• Use preset values for potentially confusing options (loan type, property tax, etc).
• Hide extraneous options by default to remove distractions.
• Slider controls are always the first point of interaction.


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