Challenge
Get users to enter the home search funnel by letting them see how much they can afford in their city.
Insight
• Users want quick estimates first, then something more accurate later.
Goals
• Create a low-bandwidth way to get an estimate, fast
Research
User testing provided valuable feedback:
• Use preset values for potentially confusing options (loan type, property tax, etc).
• Hide extraneous options by default to remove distractions.
• Slider controls are always the first point of interaction.
